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Working for Najmtek a very promiscing start-up which develops the first multitouch laptop coupled to its multitouch application store. This is very inspiring to work for a project like this . The laptop will be released in december 2012 ! If you are interested , drop a message off !

MICROSOFT vs FACEBOOK : fight for social network supremacy?

New social network platform

Only two days  Facebook is on the stock market that already a new competitor dreams to steal Facebook’s crown. It is not a start-up, it is Microsoft which decided to launch it – with no special ambition or great announcement like Google did with Google +. This new social network called SO.CL was initially created for students and was being tested in several US universities. Actually, SO.CL was presented last year, but the Redmond based company only decided to officially launch it now.

Subscribe with Facebook

To subscribe, you need to enter either your Facebook infos ( which is smart when you think about it but also a little bit weird when you think logically) or Windows Live. SO.CL offers you to define your interests because the social network focuses on themes ( music, sports, travel, art , food etc…). The concept is more ” looking for  common social activities” than publishing what you do everyday. Bing will be at the core of this new social “activity” network, and will let everyone know what you search on it.

Videos sharing

You wil also be able to share videos and watch simultaneously with other people, which is similar to Google +.

In a nutshell, SO.CL is not different and does not bring anything new to social networking. This multiplication of social network platforms only tend to reinforce Facebook position and number 1 rank.

Not a threat for Facebook

To possibly be able to threaten Facebook , the company will have to be smarter than changing the main theme of the social network purpose ( we can make social network platform for pastas lovers, animals, or whatever we want), the one who will find a better way to communicate, to share and to feel like we are part of something special may  beat Facebook.

But for now social network supremacy is in only one hand.

Watch SO.CL presentation:

source :

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2 Comments on “MICROSOFT vs FACEBOOK : fight for social network supremacy?”

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