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More young children are using tablets

The NPD Group, the leading market research company, says there has been a significant increase in the number of young children using tablets over the last year.

According to their latest report, “Kids and Consumer Electronics: 2012 Edition“, compared to 2011, media tablets experienced the highest increase in usage among children aged 4 to 14 at 13 percent in 2012 vs. only 3 percent in 2011. While usage of the more sophisticated devices such as computers and video game devices tend to increase when kids get older, tablet usage is highest among younger children. This highlights how important it is for manufacturers to make their devices really easy and intuitiv to use, because young children doesn’t read.

According to the report also, households with kids ages 4 – 14 own an average of 10 different devices, with kids using an average of five of those gadgets.

Kids are using tablets to game, watch movies and TV shows, read books and listen to music-even occasionally for taking pictures- so they have embraced the utility of these devices quite rapidly,” said Russ Crupnick, senior vice president, industry analysis, The NPD Group. “Older kids also use the tablets for social media and communication, which squarely places these devices at the center for discovery and evangelism of new services and applications, as well as for brands and entertainment of all sorts.”

Anyone possessing both a tablet and a child will know that models like Apple’s iPad have emerged as a favorite toy among young children, especially for watching videos and playing games.

 
 
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One Comment on “More young children are using tablets”

  1. Valarie Buckner September 23, 2014 at 5:38 am #

    It’s actually a cool and helpful piece of info. I am happy that you just shared this helpful information with us.
    Please keep us up to date like this. Thank you for sharing.

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