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Lenovo to Reorganize into “Lenovo” and “Think” Groups

Chinese PC giant Lenovo Group has announced the separation on Apr. 1 of its internal operations into two different business units. CEO Yang Yuanqing said that the Lenovo business purpose of the adjustment is “clarity and simplify our brand strategy, and let the market more clearly understand the positioning of each of the two brands Lenovo and Think, and thus better serve the business expansion“.

lenovo_thinkThe first unit, called simply, “Lenovo Business Group” will concentrate on the company’s mainstream desktops, laptops, and tablets, in addition to its smart TVs and smartphones. The second, “Think Business Group” will be Lenovo’s flagship brand in the high-end markets – the only company brand that can compete against Apple, as well as enterprise businesses and workstations.

lenovo et thinkLiu Jun, the former head of MIDH (mobile internet and digital home), has been assigned to handle Lenovo’s operations and Peter Hortensius, who was made the global CEO of Lenovo Group in January 2011, will lead Think.

It’ll be a while before we see the fruit of Lenovo’s restructure, but it’ll sure be interesting to come back to this in a year’s time.

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2 Comments on “Lenovo to Reorganize into “Lenovo” and “Think” Groups”

  1. Cuiabana nathalie January 29, 2013 at 3:24 am #

    interesting. thanks for sharing.

  2. Tawan JVRAVK February 5, 2013 at 1:39 am #

    Thanks for such a great post and the review, I am totally impressed!

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