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Apple and Samsung dominated the smartphone market

According to the latest figures from IDC, the smartphone are approaching 50% of the total phone market, and that two companies dominate it: APPLE and SAMSUNG.

apple samsung marketSamsung shifted 63.7m smartphones in the fourth quarter, while Apple shipped 47.8m. Together, they comprised more than 50% of the whole smartphone market – which itself comprised 45.5% of the whole mobile market. Said differently, one in four of all phones shipped during the fourth quarter was a smartphone from either Apple or Samsung!

In the smartphone space, Samsung had a 29% share, up from 22.5% a year ago, and Apple a 21.8% share (23% a year ago), IDC says. The next biggest was Huawei, far behind the two biggest, with just under 5%.

IDC-smartphone share 2012

The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers,” said Kevin Restivo, senior research analyst with IDC. “Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets”.

The remaining top five smartphone vendors are very different now, however. They no longer include LG, HTC  or Motorola, all of which have been replaced by Huawei, Sony and ZTE.
The fact that Huawei and ZTE now find themselves among the Top 5 smartphone vendors marks a significant shift for the global market,” noted Ramon Llamas, research manager with IDC’s Mobile Phone team. “Both companies have grown volumes by focusing on the mass market, but in recent quarters they have turned their attention toward higher-end devices. In addition, both companies have pushed the envelope in terms of industrial design with larger displays and smaller form factors, as well as innovative applications and experiences.”

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