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Yahoo shutting down seven products to focus company’s efforts

Yahoo is once again taking out the trash.

marissa mayerThe company is shutting down seven products, including its mobile app for Blackberry smartphones. The move is part of new CEO Marissa Mayer’s strategy to get Yahoo more focused on what it does best. It’s not the first round of product shutdowns that the company has done since Mayer took the reins and probably not the last either.

The product shutdowns, which Yahoo announced on its official company blog on Friday, are part of what the company said are regular efforts to evaluate and review its product lineup.
The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today,” wrote Jay Rossiter, Yahoo’s executive vice president of Platforms.

So-called “spring cleaning” announcements, in which multiple products are shut down, have become a regular feature at Google in recent years.

no more yahoo avatarsYahoo said its app for Blackberry smartphones would no longer be available for download, or supported by Yahoo, as of April 1. On the same date, it said, it would stop supporting Yahoo Avatars – the cartoon-like digital characters that consumers create to depict them on web services such as Yahoo instant messenger and Facebook.

The soon-to-be shuttered others products include Yahoo Clues, Yahoo App Search, Yahoo Sports IQ, Yahoo Updates API, and the Yahoo Message Boards website.

 
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