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News Corp. to Enter Educational Tablet Market

News Corporation, the parent company of Fox News and the Fox television network, unveiled a new digital tablet this week at the SXSW tech conference in Austin, Texas, intended to serve millions of schoolchildren and their teachers across the country.

The media conglomerate, better known for its ties with Fox News and The Wall Street Journal, among others, created its Amplify unit in mid-July last year. The low-cost 10-inch 4G-enabled Android tablet for the classroom is called Amplify Tablet. It is aimed at taking on Apple’s iPad in K-12 technology,  through a partnership with AT&T.

amplify k12

The specification for the Amplify tablet are as ”similar to ASUS Transformer Pad TF300TL.” The device sports a 10-inch IPS display, powered by a NVIDIA Tegra 3 quad-core CPU, and it has a 5MP auto-focus camera with back-illuminated CMOS sensor. It runs Androids Jelly Bean OS. It even features a dock port on the bottom, and the tablet can work with optional keyboards, external batteries, and other accessories.

News Corp’s tablet is designed for use in the classroom as well as at home, but the company is targeting schools, not parents. The device will be initially targeted at middle-school students, and it is designed so that school systems will be able to give the device to students to take home each evening.
The tablets will sell for $299 and up, and News Corp will also charge schools a subscription fee for software and support. 4G capable tablets will also be available for students without home internet.

The demo video below shows a strong focus on teacher-oriented features including the ability to monitor student activities, block certain apps, and send data to student tablets.

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4 Comments on “News Corp. to Enter Educational Tablet Market”

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